A series of campaign videos created for multiple collection drops.

For these releases, I was responsible for the campaign videography, translating the creative direction into moving image. Working from the concept developed by the art director, I shaped the visual narrative through filming and editing. Each collection required its own atmosphere and rhythm, while maintaining consistency within the Shoeby brand. From set to final cut, I focused on capturing the energy, styling and tone of each drop in a way that felt cohesive and campaign-ready.