Africa Cup Campaign. Commissioned by Puma Netherlands and Maghreb Diaspora in celebration of the Africa Cup.

For this campaign, I photographed a group of Moroccan creatives wearing the Puma collection, capturing the spirit of community, culture and identity surrounding the tournament. Through portraiture, I focused on reflecting both individuality and collective pride.

The images were exhibited during Puma Netherlands’ Africa Cup watch party for Morocco at Annabel, displayed throughout the venue during the event. The project was realised in collaboration with Paperclip Agency and FunX, bringing together sport, culture and creative expression in one shared moment.