A brand trip to Milan created around the launch of the Shoeby Studio collection.

For this project, I led the creative direction, shaping the visual approach for the entire trip. From concept to execution, I was responsible for capturing and producing a range of content. photography, short-form video, reels and TikTok.

The focus was to translate the Studio collection into an international, fashion-forward context, using Milan as both backdrop and atmosphere. Throughout the trip, I worked across flash photography and street-inspired imagery, capturing moments that felt spontaneous, energetic and aligned with the collection’s identity.

The content was developed to support the collection drop, creating momentum and visibility across digital platforms.