A live brand activation at Hoog Catharijne, created to bring the Shoeby Effect into public space through image and motion.

At the centre of the activation stood a glass Shoeby house, where visitors received makeovers and customised blazers. For this project, I photographed the campaign shoot and filmed and edited the campaign video, which premiered on a large screen during the event.

The visuals were used across social media and print, shaping the campaign’s presence both online and on location.